Rolex
Copyleft 2008 by Dmitrii Kouznetsov
This century, many people had communicated me, bringing information
about properties of the rolex watches and other related products.
After to receive hundreds of such information letters, I feel, one
considers me as a great rolex specialist, and I should share my
knowledge about the subject.
Since past century, the swiss company Rolex and their mechanical
watches were considered as symbol of precision and quality. After
discovery of the quantum clock, the precision of mechanical clock
could not compete with that of electronic devices. However, the swiss
watches remained as some kind of fetish, as symbol of prestige; this
point of view was extensively cultivated in the mass media. This
prestige was supported also by the replica watches; the existence of
such replicas indicated, that the original watches are still better.
This century, the precision of mechanical clock cannot compete with
that of electronic devices, but the rolex still could be a
certificate, that the owner had financially supported the
grandchildren of manufacturers of the "best watches". This explains
the terminology: the replica watches are called "fake watches", as if
it would be a false check. The watch-masters in various countries
dislike those, who deal with the "fake watches".
The interpretation above carries certain negative intonation with
respect to the replica watches. The better a watch emulates the
original, the stronger is expression that the owner pretends to be
supporter the families who "did the best watches" being supporter of
copiers, that have nothing to do with the real old Swiss Masters.
The negative characterization of busyness of copying of the original
clocks determines certain contingents of distributors of the replica
watches. As the most appropriate form of advertisement, they had
chosen the email spam.
The jump of the rolex spam messages was registered in year 2004. Since
that time, rolex seems to be leader in the spam competition, beating
such products as viagra and pornography. At the beginning, such
aggressive advertisement could be efficient and fruitful for both,
manufacturers of replica watches (as they could distribute some of
their production) and the real swiss company; their product looked
superior at the background of the replica watches.
The fake watches usually are promoted, indicating the fake email
address of the sender.
Such an address either does not exist, or belongs to some user who
never had sent the rolex messages. Therefore, it is vain to try to
kick the "sender", giving his email to some www.sex.org
www.GetMillionTomorrow.com . In the best case, such a subscription will
fail. In the worst case, an innocent user becomes victim of spamers,
similar to those who promote rolex. Up to my knowledge, the email
software has no general tool to detect, that the sender did not
indicate his true address. The spam-lists and the content analyzers
are used instead. Such filters require the management and do not
guarantee, that all the rolex messages will be marked as spam and all
the honest messages go through. For example, it is not recommended to
use words "viagra" and "rolex" in messages, even if somebody indeed
needs to discuss these things.
After few years, too many users got the "invitation" to get the rolex
watches, and rolex became by-word for the email junk and aggressive
advertisement; past century this happened with the ham named "spam".
This century, nobody gets messy messages advising to buy the ham with
so dirty reputation. The internet users get the rolex messages
instead.
The amount of rolex messages greatly exceeds the amount of roles
watches, and "junk" becomes principal meaning of the word. The most of
users trash the rolex messages without to know, what kind of stinky
ham or penis enlargement does the word "rolex" mean. Then, the
products of the Rolex company cannot remain fetish and symbol of
status, although the advertisers attribute it magic properties:"the
partner looks at your watch and accepts your conditions". The owner of
the rolex watches does not look anymore as supported of the tradition
of the Swiss precise mechanic art, but supporter of the spam
distributors. After to trash a hundred of rolex messages, and seeing
the same word written at the watch of a partner, it is difficult to
treat this watch as symbol of status. It can be considered as symbol
of fake product, symbol of weakness of the owner with respect to
aggressive advertisement, symbol of spam.
What are real interests and intents of the distributor of the rolex
messages? Do they want to enhance selling of the rolex watches? Do
they believe, that with such messages they can increase their
popularity of Rolex? In this case, they fail. Are the spamers enemies
of Rolex? Do they understand, that each new rolex message reduces the
popularity of the rolex-related products, whenever "real" or "fake"?
In this case, I would say, that they achieve their goal; but I cannot
understand, why the Rolex company has not enough money to employ one
good hacker and one bad lower to trace the path of the rolex messages
and bring the aggressive advertisers to the court. May be they think,
that it is already too late; the people have reflex to reject anything
related with word "rolex".
In order to animate and distribute some fetish as symbol of status,
this fetish should have any other name, not "Rolex", even if this
fetish is manufactured in Switzerland and can be used also as a
time-measuring device. The contemporary meaning of "rolex" is just
junk.
P.S. One reader asked: "why are you against the Rolex company? They
are not guilty for the knaves who make the fake products!"... I am not
against the Rolex company. I am not a judge to estimate the guilt of
anybody, related with manufacturing and distribution of any kind of
"rolex". But I see, the distribution of the rolex copies was an
important factor of success of the "real rolex" in the end of the past
century, and now the time is over. It is shame, to wear any "rolex"
product, whenever "real rolex" or the replica, as it is shame to wear
a peace of old ham as a bracelet; rolex means spam.
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